As the American population ages and baby boomers across the country begin to hit their late seventies, the cosmetic dentistry industry is booming. More and more aging Americans are requesting teeth-whitening procedures, veneers, crowns, and bonding and filling-up dental offices across Los Angeles. While millennials are being lectured by dentists on how important it is to floss, linking their smartphone applications to their toothbrushes, and taking advantage of advances in orthodontia, our older citizens are the ones who worry about their smile the most.
Having a beautiful smile has always been important to Angelinos. As our “baby boomer” generation continues to age, they also continue to prioritize engaging in healthy, active lives, pushing their smiles towards the top of their priority list. Baby boomers are said to have “younger attitudes,” leading them to value the things we all value – our looks.
Maintaining a youthful appearance is incredibly important to this age group, which is why investigating cosmetic dentistry procedures is a popular topic amongst our baby boomers. A recent survey states that 92% of people value an attractive smile, listing it as a valuable social asset. 74% of people even believe that having an unattractive smile can hurt your chances at a successful career. People are more willing than ever to fork over the money it takes to have cosmetic dental procedures in order to increase their confidence and give themselves permission to feel younger.
As advances in dentistry continue to take place, aging individuals are taking advantage of new technology. When teeth age, they tend to get a yellow tinge to them. But thanks to laser whitening services, veneers, and natural-colored crowns, baby boomers can easily get a hold of a whiter smile. Additionally, their lack of cavity prevention during their early years is the exact opposite of what is available to them now. Today, baby boomers are prioritizing their oral health, locking down the beautiful smile they have always wanted.
Paying for Dentistry: The Difference Between Boomers and Millennials
With cosmetic dental procedures comes the cost: the leading concern for people who are seeking dental improvements. With teeth-whitening and bleaching being one of the most popular cosmetic dental procedures, the average full-bleaching are typically under a thousand. Veneers are even more expensive and can cost tens of thousands for a complete set, by a top cosmetic dentist. Those who are looking into having a procedure done are worried about the price tag, and how they’ll pay for it. However, because dental practices know this is a concern, there are several ways to finance a dental procedure for people to achieve the smile of their dreams.
While financing a procedure might be intimidating to millennials, baby boomers grew up with the attitude of “buy now, pay later.” Using credit is very familiar to them, and it won’t stop them from getting the procedure they want/need to improve the confidence they have in their smile. In fact, dentists can even see the increase in use for credit and financing in Americans who are over the age of forty. It is for this reason that cosmetic dentists offer financing options. They want you to be able to take advantage of the procedure you want to be done without worrying about the price tag! Being the first generation to grow up around credit cards, baby boomers are not afraid to put things away on a line of credit. The idea of financing a procedure they want does not typically scare them away from having the procedure completed.
Who is Considered a “Baby Boomer?”
Anyone born between 1946 and 1955 is considered a “baby boomer,” and even those born between 1956 and 1964 are considered “late bloomers.” In the United States today, there are more than 76 million baby boomers, representing a significant portion of our population in Beverly Hills. The demands they make on industries, their attitudes, and their lifestyles, all significantly impact the rest of us simply because of the sheer size of their age group. Not only are they more educated than their parents’ generation, but they also make more money and have a longer life expectancy.
In Conclusion, baby boomers are demanding prettier smiles, putting the cosmetic dentistry industry into more households than ever before.